Product and Industrial Design Studio
Nest Chop
2016
Client: Joseph Joseph
Joseph Joseph approached us to innovate within the category of chopping board sets, one of their core categories.
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Such a crowded category required some fresh thinking and inventive approach to arrive at something both original and distinctive.
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Conventionally sets of chopping boards entail some sort of additional storage unit. Our approach aimed to remove the need for this by creating a self supporting storage system. We managed to deliver this by also introducing a food transfer feature - the shaped ends of the boards not only act as effective chutes to delivery chopped ingredients to a pan but are also sturdy feet. This enables the boards to free-stand and nest on their shortest ends as a compact storage solution.
